Unearth the beauty of thoughtful design.

spud:

(verb)

1: to dig with a spud

2: to begin to drill (an oil well)

(noun)

1: a tool or device (as for digging, lifting, or cutting) having the characteristics of a spade and a chisel

2: potato

why spud:

There is an admirable quality in nearly every idea, waiting to be unearthed.

This idea requires care in its growth and discovery, so that upon its distribution, all the more can reap the rewards of such treasure.